top of page

An Industry Shift Toward Quality & Trust

When it comes to detailing, you may picture a few guys in a garage with a bag of chamois, a bunch of product, and a polishing machine. This is a bit of an ancient perception of detailers but in some cases it still applies today..

The detailing community has stepped up its game thanks to the International Detailing Association (IDA). Professional detailers can now be tested and Certified based on their detailing knowledge and their understanding of how to properly care for an automobile’s numerous surfaces.

When the IDA decided to create the certification program, their goal was to give you, the consumer, a way to differentiate between the high quality professionally run detailing shops and those that are not..

This not only gives the customer added confidence knowing their car is in good hands, but allows the detailer to stand out of the crowd and be known for their quality work.

On launching the program, IDA President Keith Duplessie said, “The Certified Detailer Program is the first, independent program of its kind. It is a cooperative effort led by industry leading manufacturers and professionals. And unlike other programs, it is process specific not product-specific.” What this means is that the IDA, with help from professional detailers across the world, has created an assessment that can accurately measure detailing knowledge.

The certification testing is open to members and nonmembers alike.  Testing costs are higher for nonmembers but a detail shop does not need to belong to the IDA in order to become certified by them. 

The presence of the IDA Certified Detailer emblem is your assurance that you are dealing with a professional quality-oriented organization. Certified Detailers 


Certified Detailers:

     Jackie Hermosillo, CD

     Michael LaBenz, CD

     Hollie Miranda, CD

     Stanton Pratt, CD/SV, WC

     Travis Alcott, CD

     Kevin Barnum, CD

     Makenzie Batzel, CD




Hollie Alone.jpg





bottom of page